1. Understanding the Cost

What the organization is charged when SethuOS sends WhatsApp notifications through Twilio.

2. How Billing Works

SethuOS event → Twilio sends message → User receives WhatsApp For proactive WhatsApp notifications, the charge has two parts: Twilio’s message handling fee plus Meta’s WhatsApp template fee.

3. Current India Pricing Used for This Guide

4. Monthly Budget Examples

Working estimate for normal operational notifications: approximately ₹0.61 per WhatsApp message to an Indian recipient, before taxes, using an illustrative exchange rate of about ₹95 per US dollar. Worked example: 100 users receiving 3 WhatsApp notifications each per day costs approximately ₹5,500 per month for a 30-day month, before taxes

5. Important Pricing Notes

  • Twilio is pay-as-you-go; there is no fixed bundle such as “₹X for Y WhatsApp messages” unless your commercial agreement says otherwise.
  • Exchange rates, taxes, Twilio/Meta rate changes and optional add-ons are not included in the INR estimates. Twilio also lists a small processing fee for messages that terminate in Failed status.